World’s tallest hotel celebrates 2nd anniversary
This month the UAE’s largest five-star hotel, the JW Marriott Marquis Dubai, is celebrating its second anniversary.
Operating over 1000 rooms and offering over 8,000 square metres of indoor and outdoor event space, the hotel is the tallest in the world and flagship in the globally renowned Marriott International portfolio.
In just two years, the hotel has made a significant contribution to the UAE’s rapidly expanding tourism and travel sector. Since inception, the JW Marriott Marquis Dubai has opened a full inventory of 1,608 suites and rooms while maintaining occupancies close to 80% throughout 2014, despite the addition, many more rooms are to be expected in a city-wide effort to reach 160,000 rooms by 2020. New data reveals the hotel’s top five source markets for leisure in 2014 were the GCC (22.9%), United States & Canada (19.2%), Western Europe (15.7%), and Asia (8.8%). Meanwhile for group bookings, the local market (31.8%), Western Europe (16.6%), Asia (15.4%), GCC (6.4%) and North Africa (5.4%) were the biggest drivers.
Under Dubai’s ‘Tourism Vision for 2020’ roadmap, partners such as JW Marriott Marquis are working together to double the number of tourists visiting Dubai in 2020 to 20 million people, up from the 10 million people who visited in 2012. The aims of the strategy are to double leisure visitors to the emirate to 17 million by 2020 while increasing business visitors by 50% to 75% to around 3.5 million people.