Space allocated to food & beverage in UAE shopping centres soars
Over the last ten years, food & beverage (F&B) operators have doubled the amount of floor space they take in shopping centres, from 7% to 15%, according to research from JLL.
Food is now recognised a key ingredient in encouraging dwell time in shopping centres. Figures show that customers who eat during a shopping centre trip spend on average 27 minutes longer across the shopping centre and spend 18% more in overall transactions.
“Meeting family and friends is a key component of the social fabric in the Middle East. The UAE is expecting to add over 1,000 additional F&B outlets by 2018. This will offers an opportunity in the market for home-grown and unique concepts catering to the diverse nationalities that live here and tourists. Walk through the Ripe Market on a Friday morning in Zabeel Park or the food trucks at Kite Beach and you can see the F&B diversity that is gaining a foothold in the UAE,” says Andrew Williamson, National Director – Head of Retail, JLL MENA.
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