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Middle East e-commerce valued at 4.9 Billion U.S. dollars

September 2015

E-commerce in the Middle East has grown tremendously over the last decade and is estimated to reach the value 4.9 billion U.S. dollars in 2015. It is no secret that the UAE is leading the e-commerce sales growth of the total GCC market and that consumer electronics is the largest product category. Speaking on this, Awok.com’s CEO Ulugbek Yuldashev has the following predictions going forward:

  1. The fast conversion of people buying in-store to e-store is something to watch out in near future. The electricity bill, maintenance staff, and salesmen alone all involve a significant financial commitment. In comparison, a dedicated group of online assistants are enough to run an online website for several places at once.
  2. Mobile is the future. With everything available at your fingertips, one sees lots of retailers and businesses coming up with their personalised mobile apps.
  3. Unreliable delivery is one major issue, which e-commerce companies are working on tirelessly. We can expect significant investment from e-businesses building up their own supply chain networks.
  4. The one issue that all e-commerce setups face is fear from users on loss of control; call centres and customer support desks are the perfect solution for this.
  5. The latest fascination with near field communication (NFC) could turn out to be a boon for the future of e-retailing markets. This innovative technology would promote the online shopping experience to the urban consumer, changing the way we shop forever.
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